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advertising, ad strategy, advertising strategy, media, social media, marketing manager, marketing management, marketing, marketing and advertising, ad age, marketing magazine, strategy, entrepreneurs, start ups, CMO, marketing director, assistant brand manager, marketing careers, brand, brand plan, strategic plan, business plan, brand manager, brand management, brand positioning, brand strategy, strategic thinking, strategic options, consumer insights, consumer packaged goods, CPG, creative brie |
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Yes, every star these days has millions of fans following them on Twitter and Instagram. But it's what Taylor Swift does with her following that really separates her out from the pack, and helps turn her into a Beloved Brand. I know you want to be cynical and think "well, she likely has a team of people". Yes she does, but she has the vision, direction and final say for how her brand is portrayed. Justin Bieber might have similar followers, but in between throwing eggs at the ne |
twitter:description |
Yes, every star these days has millions of fans following them on Twitter and Instagram. But it's what Taylor Swift does with her following that really separates her out from the pack, and helps turn her into a Beloved Brand. I know you want to be cynical and think "well, she likely has a team of people". Yes she does, but she has the vision, direction and final say for how her brand is portrayed. Justin Bieber might have similar followers, but in between throwing eggs at the ne |